NEW
YORK: Your average American might never have heard of it, but Malaysia's
seafood curry laksa ranks among one of the 'top 10 foods to try, before you
die,' according to the U.S. based newspaper Huffington Post.
This
list of the world's most mouth-watering dishes was recently released by the
newspaper.
Though
the seafood curry laksa is still a rarity in many Asian restaurants, barring
those that specialise in serving Malaysian or Singaporean cuisine, the
newspaper seems to have done a thorough job investigating the finer attributes
of a dish that remains a hot favourite, at least, amongst Asian food-lovers
frequenting Malaysian restaurants on the east coast.
Whether
the list will help popularise the Malaysian seafood curry laksa amongst local
food connoisseurs, however still remains to be seen.
Still
the dish will certainly complement and strengthen efforts made by the New York
office of the Malaysian External Trade Development Corp (Matrade), which had
recently launched the Malaysian Kitchen Programme in its third consecutive
year.
The
event was earlier flanked by a Malaysian Restaurant Week whose objective was to
popularise Malaysian cuisine by promoting exports of Malaysian ingredients,
spices and food products to the United States.
Interestingly,
the list compiled by the Huffington Post also contains nine other equally
mouth-watering international foods.
MASALA
DOSA
Masala
Dosa, the popular Indian crepe-like pancake with a filling made of potatoes,
lentils and spices is also widely available in many restaurants in Malaysia,
Singapore and Thailand.
This
dish has been amongst the favourites for both vegetarian and non-vegetarian
consumers of the United States.
"The
plate-covering, paper-thin pancake is made from rice and lentils, cooked to
lacy perfection on a hot griddle. What creates the more-ish flavor is a spiced
concoction of mashed cooked potatoes and fried onions, served with a liberal
dose of garlicky chutney," is how the website was reported to have
described the masala dosa.
Malaysian
food exporters could emulate the trend set by other countries such as
Singapore, Thailand and Indonesia, which have identified a growing propensity
towards vegetarianism in the United States.
Such
a trend, according to many experts, could possibly affect meat consumption in
the United States over the long run.
There
seems to be a certain stigma attached to meat consumption in the United States,
particularly in big cities such as New York.
Some
Americans even get offended at the notion of killing an animal to satisfy their
hunger.
"I
feel guilty looking at a cooked, dead animal or bird served to me with salads
and bread on a plate. I have asked myself why a poor animal or bird has to die
to satisfy my hunger," June Kupferschmidt, a recent vegetarian-convert
told Bernama.
She
added her perception about food changed after visiting India.
Malaysian
food suppliers, who export a variety of vegetarian food products to the United
States, ought to take a cue from such comments.
HALAL
FOOD
Each
market has its own idiosyncrasies. Halal food products, which were pioneered by
Malaysia from the very beginning, could be an instant hit in markets of the
Middle East with their large Muslim populations.
But
such products can be sold only in specific ethnic supermarkets in the United
States as opposed to being sold in mainstream American supermarkets.
Malaysian
food exporters would do well to sensitise themselves on such nuances of demand.
Other
food products on the Huffington Post's list include the Peking duck from China,
BBQ ribs from the United States and teppanyaki from Japan.
The
list also includes France's escargots, which are actually snails served in
shells and cooked in a delicious melange of garlicky parsley butter, before
being served as appetisers.
LASAGNE
Moussaka
which finds a mention on the list is described as the Greek answer to the
Italian lasagne.
"The
dish is made by smothering layers of ingredients in a cheese bechamel sauce,
and baking until creamily melted and golden," the website describes.
Other
foods on the list are Zucchini flowers from Italy, Thai dish Som tam or green
papaya salad and Pavlova from Australia-New Zealand.
The
Huffington Post describes food as a good way to make friends with strangers in
the country.
"Sampling
the local cuisine can help you make friends, understand the history, politics
or religion of the place you're visiting, and provide a lasting memory of your
trip.
Food
and travel go hand in hand, and there's no better way to delve deep into a
destination than to try its most famous dishes," said the Huffington Post.
(Bernama)
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