WHILE South Korean rapper
Psy’s Gangnam Style has taken the world by storm, it has largely fallen flat in
Japan. This is an anomaly viewed with grave suspicion by some in the singer’s
home country.
Korean K-pop music is huge
in Japan, but for one reason or another Japanese music fans have remained
relatively immune to the seductive powers of Psy and his horse-riding dance.
In South Korea there has
been speculation that a bitter territorial dispute over contested islands may
have caused Japanese fans to shun the song. While the number has topped the UK
charts and currently sits at number two on the US Billboard ranking, it has only
scraped into the top 30 of the Japanese iTunes chart.
To make matters worse,
various Japanese music blogs have suggested that the video’s success on YouTube
- 530 million views and counting -was down to South Koreans using automated
viewing programmes known as 'bots'.
Some even started playfully
referring to the song as 'F5 Style' - a reference to the keyboard key used to
refresh the window of an internet browser. On Monday the Korean Wave Research
Institute (KWRI) - a non-profit body established in 2010 to 'aggressively'
promote Korean popular culture around the globe - hit back.
Denouncing the 'conspiracy
theories' of YouTube chart manipulation, KWRI president Han Koo-Hyun said the 'outrageous'
Japanese argument was "tantamount to doubting a world record in an
Olympics marathon".
Scepticism about the song’s
worldwide popularity on YouTube “should be viewed as a primary school kid’s
jealousy and envy”, Han said in a press release.Not content with defending the
success of Gangnam Style, Han launched a vitriolic attack on the only Japanese
entry in YouTube’s chart of the 30 all-time, most-viewed videos.
Currently ranked 29th with
more than 237 million views, the video shows a young Japanese woman engaging in
the popular Internet meme activity of dropping some mentos candy in a bottle of
diet coke so that it sprays soda everywhere.
Mocking what he described as
the "most grotesque and preposterous content" on the entire chart,
Han said it was "another lowly example showing the video-related
preference of the Japanese."
"Several reasons have
been suggested for Gangnam Style’s" lack of success in Japan, including
the fact that Psy didn’t follow the path chosen by most K-pop stars of
releasing a Japanese-language version.
What do our readers think?
Are the Japanese showing good taste? (Relaxnews)
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