$1M OFFER FOR SEX DIRT ON POLITICIANS

INCENTIVE...Larry Flynt says the cash incentive is usually great at loosening lips.

PORN MOGUL, Larry Flynt, the publisher of Hustler magazine, is offering US$1 million (RM3 million) for information on members of Congress engaged in 'infidelity, sexual impropriety or corruption.'

Flynt's bounty offer was made Sunday in a full-page advertisements in The Washington Post and other prominent newspapers across the country.

He is seeking documented evidence of claims against lawmakers or other 'prominent' government officials.

According to the ad, the US$1 million will be paid if the magazine decides to use the material for a story in print.

It's not the first time Flynt has tried to get dirt on members of Congress or prominent politicians.

In the 1990s amid President Clinton's impeachment trial, Hustler was preparing an article about sexual impropriety of Republican Bob Livingston and other GOP lawmakers.

Livingston, at the time set to succeed Newt Gingrich as House speaker, stunned his colleagues and instead announced his resignation from Congress.

Flynt says the cash incentive is usually great at loosening lips, adding: "I’ve been doing this for 35 years. We’ve found running these ads were very successful in finding sources to come forward."

"You never know what’s going to break. You never know which way it’s going to break. But the thing about is, they usually all have something to hide."

In an interview with the San Francisco Chronicle last year, Flynt said these bounty offers are not about sex.

"Politicians have one thing in common: They have huge egos and these egos are fed through their sexual conquests."

"And that's what gets them in trouble," Flynt told the San Francisco newspaper. (Agencies)