TV stations are resorting to
all kinds of tricks and tactics to attract viewers to their coverage of Euro
2012.
Guangzhou-based Guangdong
Television (GDTV) has cooked up the perfect way to get men to change the
channel from their rival, China Central Television (CCTV). While CCTV features
renowned pianist Li Yundi in the background, GDTV's sports channel has employed
bikini clad models to report the weather in Poland and Ukraine where the
football matches are being played.
This calculated (and very
successful) move has sparked an Internet frenzy and photos of the weather girls
have gone viral on China's popular microblogs. The models, who pop up for just
a minute every night, have become one of the hottest topics on Weibo and their
photos were shared over a thousand times in just a few hours.
There are 10 models
appearing for the entire duration of Euro 2012, sources told What China Times.
All of them are contestants from Guangzhou's Changlong Bikini Pageant. And in a
clever strategy to boost ratings, the weather girls will appear at random times
anywhere between 10:00pm and midnight.
But not everyone's impressed
with the strategy. Some netizens have complained that one model appears
"overweight" and that some of the others have voices that could
summond the rain clouds. Yes, we're sure the majority of Chinese men watching
the news are looking for an actual forecast. (What China Times)
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